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Prompt and accurate product recall and withdrawal notification communications for retailers, wholesalers and suppliers
Initiate, target, deliver and receive comprehensive product recall and withdrawal information immediately through a single, convenient, easy to use web-based service.
Rapid Recall Exchange® is an online service that provides a method for suppliers to communicate to retailers 24/7, alerting them that there is a product recall or withdrawal event.
Rapid Recall Exchange was commissioned by the Food Marketing Institute (FMI) Associate Member Advisory Board and developed by GS1 US™ (creators of the U.P.C. barcode system) in collaboration with FMI, the Grocery Manufacturers Association (GMA) as part of their commitment to enhanced food and product safety, brand protection and consumer confidence. It is also endorsed by the National Grocers Association (N.G.A.).
It was developed with input from a variety of industry sectors to provide a product recall or withdrawal notification process that can be used by food and fast moving consumer goods companies. Its capabilities and functionality are designed for all retailers, wholesalers, manufacturers and suppliers regardless of size and breadth of product line. Rapid Recall Exchange is available to all types of industry associations as a way for their members to enhance their recall capabilities.
A growing number of retailers, wholesalers and suppliers of all sizes and types subscribe to the Rapid Recall Exchange. The service is available through an annual individual subscription. The annual subscription fee provides receipt of product recall notifications and withdrawals and associated communications and information.
Other services include: registrant verification for enhanced security, regular contact name updates, and customer service access for assistance with filling out forms and/or technical issues.
Rapid Recall Exchange provides:
- Product Removal Efficiencies and Accuracy
- Consistent, Reliable Communications
- Standardized Processes
- Access Anywhere, Anytime via the Internet
- Brand Protection and Assurance
Features include:
- Secure user-authentication
- Two-way messaging
- Email alerts about new information
- Comprehensive, prioritized information with U.P.C. barcodes and product images for easy identification, as well as the ability to add other specific product codes
- Verification of notification
- Immediate updates of who reads the notification and when
- Universal notification of all Class 1 recalls
- Standardized form, process and instructions apply industry best practices
- Customer Service support including 24/7 technical assistance
Learn more:
Download a Rapid Recall Exchange information flyer
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